Location Based Services

SyntracX: The Platform

SyntracX is an end-to-end Location-Based Services solution for GSM mobile operators offered by SyntecX™ Solutions. SyntracX is composed of the following standard independent sub-platforms

  • Gateway Mobile Location Centre (GMLC)
  • Positioning Middleware
  • Suite of LBS Applications

Features of SyntracX LBS

100%

LBS Market Share


6 Million

Subscribers


A Family Man

A Family Man

A Family Man: Who wants to know where his daughter/son/wife is at the moment
Suitable Applications: iFamily, iBuddy iFind,
An Organization

An Organization

With a fleet of vehicles, and want to keep track where they are.
Suitable Applications: iSalefox, iWatch, Hot Deals
Teenagers and Social Networkers

Teenagers and Social Networkers

Who want to play games that are dependent on locations. Think ‘the amazing race’ Suitable Applications: iBuddy, TreasureHunt; Celebrity Surprise

A Business Man

A Business Man


Who wants to know where his employees are during office hours Suitable Applications: iSalefox, iWatch, Hot Deals

A Traveler

A Traveler


Who wants to know where things are in a city, like restaurants, hotels, landmarks, and much more. Suitable Applications: iFind, Hot Deals

Advertisers

Advertisers


Who want their Ads, coupons, deals to be displayed on phones when ever people pass from a certain place. Suitable Applications: Hot Deals 0

  • GSM / 3GPP compliant (for GMLC)
  • CDMA / 3GPP2 compliant (for MPC)
  • OMA MLP 3.1 and 3.2 support
  • ITU-T 14 bit MTP / ETSI MAP
  • MAP Any-Time-Interrogation (ATI) support
  • ANSI-41 / TIA-881
  • Full support for SIGTRAN & TDM SS7 types
  • Lg and Lh interface support
  • Dual resilient configuration
  • ‘Push’ mode for mass real-time tracking
  • Supports several hundred transactions per second

It interfaces the UMTS and GSM MSC/VLR using MAP for:

  • 3GPP CAMEL Circuit-based PSI Location (CGI)
  • 3GPP LCS Standard & Emergency Circuit-based MO/MT Location

It interfaces the UMTS and GSM SGSN using MAP for:

  • 3GPP CAMEL Packed-based PSI Location (CGI)
  • 3GPP LCS Standard Packet-based MO/MT Location

It interfaces the UMTS and GSM HLR using MAP for:

  • 3GPP CAMEL Packet-based and Circuit-switched PSI/ATI Location (CGI); and
  • 3GPP LCS Standard & Emergency Circuit-based MT Location

Centralized Managed LBS Middleware Platform ‘GAEA’

The Finder GMLC

The Finder GMLC – Gateway Mobile Location Centre, the core of SyntracX is an advanced network positioning system, that provides Mobile Network Operators the ability to use a range of location acquisition techniques and effectively translate the process into high revenue-generating value added services.

Location Acquisition Techniques

The Finder GMLC employs the following location acquisition techniques

Terminal independent location methods

  • CAMEL Cell-based location for low cost, lower resolution location in circuit networks. Requires minimal network investment, covers all terminals.
  • 3GPP LCS network-based location for higher cost but more accurate mobile location method. Again, this location method covers all terminals.

High-accuracy terminal-dependant location in 3GPP GSM and UMTS networks, using:

  • OMA SUPL A-GPS. Requires no network investment for GSM networks with GPRS and for UMTS networks, terminal specific.
  • 3GPP LCS A-GPS. Higher cost but more accurate mobile location method. Useful if terminal-independent 3GPP LCS has been rolled out, as in that case this method requires only minor upgrades to the existing 3GPP LCS signaling at the BSC.

Ready to deploy; Easily Integrated

Finder GMLC supports both GSM and UMTS core networks and provides location in both packet and circuit networks via the SGSN and MSC respectively.

It offers Mobile Network Operators the chance to provide support for location-enabled value added services from day one using OMA SUPL A-GPS for high resolution location and CAMEL CGI-only location for lower resolution location, as many location services only require lower resolution.

Services requiring medium resolution terminal independent location can then be progressively rolled out across the network, if desired. This allows revenue-earning services to be offered from day one. Increased terminal independent location resolution could be offered later, if desired by the Mobile Operator. This could be done so as to support new services requiring enhanced resolution location and to update the services offered initially.

Constantly Growing Suite of Applications

Finder GMLC supports OMA MLP interface to external LCS clients, which allows it to respond to location requests. Coupled with a suite of location applications that caters all walks of life, the GMLC stands out from its competitors. Not only that, Finder GMLC can also integrate third party applications with its enhanced scalability features.

Complying with industry-standard SS7 protocol stacks, supporting SIGTRAN interfaces for IP connectivity and TDM transport in legacy environments. Finder GMLC can interconnect with third party SMLCs as well.

Applications

Find your own location

Subscribers can use this service to request their location via sms. The location gets returned in text form as well as wap push containing a screenshot of the map at that location. Charging can be done through SMS MO or MT. This service can be made available to both prepaid and postpaid subscribers.

Find important places near you

This service allows the subscribers to locate businesses like restaurants, boutiques, Banks, etc. in a specific area in their current proximity. The location gets returned in text form as well as wap push containing a screenshot of the map at that location. Charging can be done through SMS MO or MT. This service can be made available to both prepaid and postpaid subscribers.

Find location of your friends and other mobile subscribers

Any subscriber can request location of any other subscriber. The location of requested subscriber is returned to requesting subscriber via sms as well as wap push containing a screenshot of the map at that location, subject to requested subscriber’s consent. Charging can be done through SMS MO or MT. This service can be made available to both prepaid and postpaid subscribers.

Receive alerts when your friends are near you

Subscribers of this service get SMS alerts whenever their friends are in a close proximity. The location information of all subscribers of this service is regularly updated and alerts are sent to those present in each others’ proximity. This is a subscription-based service and charging can be done via SMS MO, MT or daily/weekly recursive charging mechanisms. This service can be made available to both prepaid and postpaid subscribers.

Keep a track of your family members

This service allows its subscribers (who in this case are heads of the family) to track and locate their family members. The system tracks and records the locations of all family members on a defined schedule. Track log is accessible via web interface and an SMS log can be requested anytime. Web log provides detailed history including date/time and location of each member. A 3-hour log history can be obtained via SMS log history. This is a subscription-based service and charging can be done via SMS MO, MT or daily/weekly recursive charging mechanisms. This service can be made available to both prepaid and postpaid subscribers.

Manage your work force

This service helps meet the corporate sector requirements in terms of locating and tracking their employees. It is particularly very useful for organizations involved in service-oriented business and those managing sales force by offering them a facility to organize, plan and manage their employees’ daily schedule as well as keeping an audit of their activities. Detailed logs of employees’ location information are maintained which offer comprehensive information about their activities.

Employers can check updated information and history log through a user-friendly web interface which also allows the administrators/managers to view the location of individuals on a digital map. Individual employees can also be tracked and located through SMS requests. Location route of an individual as well as current location of the whole team can be viewed on the digital map

This service includes features suitable for businesses and therefore is suitable to be offered to postpaid subscribers only. Recommended service charging mode will be on a prorated monthly basis.

Manage your assets/fleet of vehicles

This service offers a very reliable means of tracking and managing fleet of vehicles and assets. It features very simple, user-friendly and intuitive web user interface for tracking and management. The application is capable of managing multiple fleets for each customer through multiple users; where all users can access and manage their respective fleets.

Each vehicle/group of vehicles can be assigned tracking schedule depending upon their movement time, desired frequency of tracking/interval and so on. The location information is displayed in tabular as well as digital map form. Various logs and reports are also available to the users for their day-to-day operations and routine audits etc.

This service includes features suitable for businesses and therefore is suitable to be offered to postpaid subscribers only. Recommended service charging mode will be on a prorated monthly basis.

Location-based calendar/reminder service

This application provides mobile subscribers an interface where they can upload location based calendar or to-do list. Subscribers of this application can define and set their reminders for any specific location either via web interface or through SMS requests.

Subscribers can also add their friends and family members in their online address book and assign location-based tasks to their address book members individually or in groups. This is a subscription-based service and charging can be done via SMS MO, MT or daily/weekly recursive charging mechanisms. This service can be made available to both prepaid and postpaid subscribers.