SyntracX Blazon

SyntracX Blazon aims to provide Enterprise customers and government organizations the ability to send/receive the SMS to/from the handsets of end-users who are located in a particular area (geographical locations) and based on user profiles. It is a combination of SyntracX; a flagship product of SyntecX that is the part of the Subscriber Profiling Engine and is capable to fetch the Network Tower location of a handset of the end-user where it is latched at any given point in time, and the Blazon; a Mobile Campaign Manager (MCM) that is a powerful marketing platform optimized to enhance product/service promotion and create the customer call to action that fits the needs of your business.

SyntracX Blazon

SyntracX Blazon aims to provide Enterprise customers and government organizations the ability to send/receive the SMS to/from the handsets of end-users who are located in a particular area (geographical locations) and based on user profiles. It is a combination of SyntracX; a flagship product of SyntecX that is the part of the Subscriber Profiling Engine and is capable to fetch the Network Tower location of a handset of the end-user where it is latched at any given point in time, and the Blazon; a Mobile Campaign Manager (MCM) that is a powerful marketing platform optimized to enhance product/service promotion and create the customer call to action that fits the needs of your business.

Highlight!

Blazon has enabled National Telecommunication Corporation (NTC) to offer SMS Gateway Services to multiple Government Organizations on a National scale including Prime Minister House, State Bank of Pakistan, NITB, etc. since 2019.

Highlight!

Blazon has enabled National Telecommunication Corporation (NTC) to offer SMS Gateway Services to multiple Government Organizations on a National scale including Prime Minister House, State Bank of Pakistan, NITB, etc. since 2019.

Advertising-1

Efficient Advertising

The competition in the advertising business is becoming increasingly intense. If we fail to find the Marketing methods suitable for our products, the high investment often brings low returns. Therefore, it is crucial to raise the efficiency of advertising. SMS marketing has better engagement rates than other channels, including email and social media. On average, it takes a person less than two minutes to respond to a text, compared with nearly two hours for email, according to Campaign Monitor. So, location and target audiences’ profile-based SMS is the best choice to reach the masses without limitations of the type of handset, presence of mobile app(s), or availability of the internet. Above all, it is cost-effective.

Avoid spamming and remain focused

It can be tempting to take advantage of text message marketing and the direct line to your audience. But spamming your customers can be counterproductive. Therefore, the profile-based and location-based targeted messaging on live numbers only, with their prior consent, makes SyntracX Blazon the unique and the only solution that can achieve the highest conversion rate of 10 to 15%.

Efficient Advertising

The competition in the advertising business is becoming increasingly intense. If we fail to find the Marketing methods suitable for our products, the high investment often brings low returns. Therefore, it is crucial to raise the efficiency of advertising. SMS marketing has better engagement rates than other channels, including email and social media. On average, it takes a person less than two minutes to respond to a text, compared with nearly two hours for email, according to Campaign Monitor. So, location and target audiences’ profile-based SMS is the best choice to reach the masses without limitations of the type of handset, presence of mobile app(s), or availability of the internet. Above all, it is cost-effective.

Avoid spamming and remain focused

It can be tempting to take advantage of text message marketing and the direct line to your audience. But spamming your customers can be counterproductive. Therefore, the profile-based and location-based targeted messaging on live numbers only, with their prior consent, makes SyntracX Blazon the unique and the only solution that can achieve the highest conversion rate of 10 to 15%.

benefits-600x580

How Do You Benefit?

Simple & User-friendly

Easy to get insights on customers’

Good for businesses of all sizes and agencies

High Open Rates, Instantaneous, Simple & Direct, and Personal

Direct and simple way to reach customers at their exact geographic location

Promote sales, send offers and have contests and polls without creating an app.

Instant 2-way Communication

Cost-Effective (as the target is very narrow)

Get Mobile marketing tools and track campaign effectiveness.

Increase revenues by closely interacting with consumers based on location

Highest Conversion Rate (about 10-15% Vs 0.1% in case of Bulk SMS)

100% Surety of Active and Live numbers with Delivery Report (Not a single SMS is wasted)

How Do You Benefit?

benefits-600x580

Simple & User-friendly

Easy to get insights on customers’

Good for businesses of all sizes and agencies

High Open Rates, Instantaneous, Simple & Direct, and Personal

Direct and simple way to reach customers at their exact geographic location

Promote sales, send offers and have contests and polls without creating an app.

Instant 2-way Communication

Cost-Effective (as the target is very narrow)

Get Mobile marketing tools and track campaign effectiveness.

Increase revenues by closely interacting with consumers based on location

Highest Conversion Rate (about 10-15% Vs 0.1% in case of Bulk SMS)

100% Surety of Active and Live numbers with Delivery Report (Not a single SMS is wasted)

Key Components

Subscriber Profiling Engine (SyntracX)

The Subscriber Profiling Engine analyses interactions, behavior, and demographic data from the subscriber network, to identify the best targets for effective and personalized marketing campaigns to prevent churn, market products, and acquire new customers. Its key component is SyntracX.

SyntracX is capable to fetch the Network Tower location of a handset of the end-user where it is latched at any given point in time.

Mobile Campaign Manager (Blazon)

Blazon has the following components:

Campaign Creator

The campaign creator allows its users to create, manage, edit and delete campaigns through a simple and friendly web interface.

Broadcast Scheduler

The broadcast scheduler is an automated subsystem responsible for communicating with the SMSC at fixed intervals. The scheduler distributes the available capacity at its large accounts (LAs) with the SMSC among all campaigns; based on their individual preferences and configurations.

Administration

With its intuitive administrative interface, Blazon provides capabilities and functionalities that help manage the complete platform effectively and efficiently.

SMS Gateway

It sends and receives SMS text messages to and from a handset over the global telecommunications network. The SMS Gateway translates the message sent and makes it compatible for delivery over the network to be able to reach the recipient.

Key Components

Subscriber Profiling Engine (SyntracX)

The Subscriber Profiling Engine analyses interactions, behavior, and demographic data from the subscriber network, to identify the best targets for effective and personalized marketing campaigns to prevent churn, market products, and acquire new customers. Its key component is SyntracX.

SyntracX is capable to fetch the Network Tower location of a handset of the end-user where it is latched at any given point in time.

Mobile Campaign Manager (Blazon)

Blazon has the following components:

Campaign Creator

The campaign creator allows its users to create, manage, edit and delete campaigns through a simple and friendly web interface.

Broadcast Scheduler

The broadcast scheduler is an automated subsystem responsible for communicating with the SMSC at fixed intervals. The scheduler distributes the available capacity at its large accounts (LAs) with the SMSC among all campaigns; based on their individual preferences and configurations.

Administration

With its intuitive administrative interface, Blazon provides capabilities and functionalities that help manage the complete platform effectively and efficiently.

SMS Gateway

It sends and receives SMS text messages to and from a handset over the global telecommunications network. The SMS Gateway translates the message sent and makes it compatible for delivery over the network to be able to reach the recipient.

Important Modules

Merchant Portal

Target audience base selection

Campaign reporting dashboard

Merchant subscription and quota management

For campaign creation, scheduling and execution

Management Portal

Management Reporting

For campaign & masks approvals

Important Modules

Merchant Portal

Target audience base selection

Campaign reporting dashboard

Merchant subscription and quota management

For campaign creation, scheduling and execution

Management Portal

Management Reporting

For campaign & masks approvals

Important Features

Customized Masking

Best for SMEs and Government Organizations

Reporting: SMS Attempts & Delivery Reporting (DLR)

Geo Location Targets: Marking on Map with Radius or Dimensions

Language: Urdu, English, Pashto, Persian, Roman English/Urdu, etc.

Target Audience: Nationwide Active Mobile Numbers or Some Phonebook

Engage the public and spread awareness of your deals/products /announcements/alerts.

Delivery Report (DLR) Supported

Handset independent – no settings or apps required

Without extra cost – No need for GPRS / GPS / Internet

Campaigning based on Real-Time Location & Profile of Users

Role-based Access for Campaign Creation, Approval, Execution Rights, etc.

Scheduler: Can specify dates, days and timing, and frequency for the campaign execution

Important Features

Customized Masking

Best for SMEs and Government Organizations

Reporting: SMS Attempts & Delivery Reporting (DLR)

Geo Location Targets: Marking on Map with Radius or Dimensions

Language: Urdu, English, Pashto, Persian, Roman English/Urdu, etc.

Target Audience: Nationwide Active Mobile Numbers or Some Phonebook

Engage the public and spread awareness of your deals/products /announcements/alerts.

Delivery Report (DLR) Supported

Handset independent – no settings or apps required

Without extra cost – No need for GPRS / GPS / Internet

Campaigning based on Real-Time Location & Profile of Users

Role-based Access for Campaign Creation, Approval, Execution Rights, etc.

Scheduler: Can specify dates, days and timing, and frequency for the campaign execution

Audience Profile Dimensions

Age Group

2G/3G/4G Users

Weekday Traveler

Location (up to cell site level)

Phone Type: Smartphone/Feature Phone/Android/iPhone etc.

ARPU Group

Social Media User

Gender: Male/Female

Connection Type: Postpaid/Prepaid

Ownership Type: Personal/Company

Audience Profile Dimensions

Age Group

2G/3G/4G Users

Weekday Traveler

Location (up to cell site level)

Phone Type: Smartphone/Feature Phone/Android/iPhone etc.

ARPU Group

Social Media User

Gender: Male/Female

Connection Type: Postpaid/Prepaid

Ownership Type: Personal/Company

Platform Features

Use Cases

Govt/Urgent and Time Specific Affairs

Idle Careem/Uber

Event-based Advertisement

Exhibitions and Conventions

Advertisements in Exams Centers

Emergency handling, Blood Arranging

Education

Schools

Colleges

Academies

Universities

Health

Labs

Clinics

Hospitals

Tourism

Tourist Destination & Resorts Ads

Festivals & Camps Ads to Posh Areas

Info dispensing to the People on Move

Politics & Elections

Surveys, Feedback, and Polls

Constituency based Advertisement

Retail Businesses

Bakers

Petrol Pumps

Furniture Shops

Auto Workshops

Shoe & Dress Shops

Property Dealers

Housing Societies

Hotels & Restaurants

Departmental Stores

Dairy Products Sellers

Entertainment & Recreation

Electrical and Electronics Appliance

Use Cases

Govt/Urgent and Time Specific Affairs

Idle Careem/Uber

Event-based Advertisement

Exhibitions and Conventions

Advertisements in Exams Centers

Emergency handling, Blood Arranging

Education

Schools

Colleges

Academies

Universities

Health

Labs

Clinics

Hospitals

Tourism

Tourist Destination & Resorts Ads

Festivals & Camps Ads to Posh Areas

Info dispensing to the People on Move

Politics & Elections

Surveys, Feedback, and Polls

Constituency based Advertisement

Retail Businesses

Bakers

Petrol Pumps

Furniture Shops

Auto Workshops

Shoe & Dress Shops

Property Dealers

Housing Societies

Hotels & Restaurants

Departmental Stores

Dairy Products Sellers

Entertainment & Recreation

Electrical and Electronics Appliance