An Omnichannel Campaign Management Platform for an Etisalat Company

The Institute

PTCL, a Public Interest Company (PILSC), and Etisalat entity, is the backbone of communication infrastructure in Pakistan, serving a myriad of market segments.

The Gap

PTCL lacked the latest technology, as well as any synchronization in the business processes, and any means of establishing symbiotic communications.

The Technology Intervention

SyntecX implemented its PRISM platform, helping PTCL save millions of dollars annually in printing and dispatch costs with significant contributions towards sustainability. From enhancing the customers’ data through KYC campaigns to establishing a robust electronic bill delivery mechanism, tailored promotions and synchronized marketing campaigns were launched for generating accurate statistics for customer engagement from this platform.


The Transformation

    • Interdepartmental collaboration with streamlined business processes and synchronized operations
    • Increased upsell and cross-sell revenues through cohesive promotion of services
    • Symbiotic communications with clients and ease of financial transactions
    • Increased customer loyalty and churn reduction through cohesive promotion of services
    • Fostering PTCL’s march towards achieving the Triple Bottom Line