An Omnichannel Campaign Management Platform for an Etisalat Company
The Institution
PTCL, an Etisalat Group Company, and a Public Interest Company (PILSC) is the backbone of communication infrastructure in Pakistan, serving a myriad of market segments.
The Gap
PTCL, lacking the latest technology, was unable to establish means of symbiotic communications and business processes automation for its extensive operations.
The Technology Intervention
SyntecX implemented its PRISM platform, helping PTCL save millions of dollars annually in printing and dispatch costs with significant contributions towards sustainability. From enhancing the customers’ data through KYC campaigns to establishing a robust electronic bill delivery mechanism, tailored promotions and synchronized marketing campaigns were launched for generating accurate statistics for customer engagement from this platform.
The Transformation
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- Interdepartmental collaboration with streamlined business processes and synchronized operations
- Increased upsell and cross-sell revenues through cohesive promotion of services
- Facilitating financial transactions with symbiotic communications
- Enhancing customer loyalty and reducing churn through a unified and strategic promotion of services
- Fostering PTCL’s march towards achieving the Triple Bottom Line
