Prism – Enterprise Campaign Management System
PRISM is an omnichannel campaign management platform through which the businesses can plan, execute, and measure campaigns across multiple digital channels, from email, SMS, and display advertising to social media and native advertising.
The platform, through its user-friendly interface, also provides data-driven insights to optimize campaigns and personalize customer experiences.
Marketers can create a unified view of their customers, analyze data to generate business insights, and build personalized campaigns that help drive more conversions and revenue.
Prism – Enterprise Campaign Management System
PRISM is an omnichannel campaign management platform through which the businesses can plan, execute, and measure campaigns across multiple digital channels, from email, SMS, and display advertising to social media and native advertising. The platform, through its user-friendly interface, also provides data-driven insights to optimize campaigns and personalize customer experiences. Marketers can create a unified view of their customers, analyze data to generate business insights, and build personalized campaigns that help drive more conversions and revenue.
Industry Verticals
SOE (PTCL)
Telecom
Public Health
Public Utilities Sector
Industry Verticals
SOE (PTCL)
Telecom
Public Health
Public Utilities Sector
Features
Extensive API integration, BI and Billing
Comprehensive customer profiling CRM
Capable of handling millions of SMS and emails
Cost-effective and instantaneous communication
Customer segregation, KYC, and Business Analytics
Features
Extensive API integration, BI and Billing
Comprehensive customer profiling CRM
Capable of handling millions of SMS and emails
Cost-effective and instantaneous communication
Customer segregation, KYC, and Business Analytics
Success Story
PRISM is being utilized at the state-owned enterprise, an Etisalat entity for telecommunication – PTCL; it is the largest broadband and fixed line operator, which handles billions of SMS and tens of millions of emails for its customers annually.
The company is the backbone of communication in the country; PRISM has helped PTCL by:
Integrated with CRM, billing, BI and QoS system
Saving more than USD 10 million in bill printing and delivery costs, simultaneously ensuring green business practices
Improved customer profile by collecting updated customer contact information through a KYC campaign
Successfully managing the entire customer communication since 2017, taking successful delivery of e-bills to 800,000
Success Story
PRISM is being utilized at the state-owned enterprise, an Etisalat entity for telecommunication – PTCL; it is the largest broadband and fixed line operator, which handles billions of SMS and tens of millions of emails for its customers annually
The company is the backbone of communication in the country; PRISM has helped PTCL by:
Integrated with CRM, billing, BI and QoS system
Improved customer profile by collecting updated customer contact information through a KYC campaign
Successfully managing the entire customer communication since 2017, taking successful delivery of e-bills to 800,000
Saving more than USD 10 million in bill printing and delivery costs, simultaneously ensuring green business practices
