SyntracX LBS
SyntracX LBS aims to provide Enterprise customers and government organizations the ability to send/receive the SMS to/from the handsets of end-users who are located in a particular area (geographical locations) and based on user profiles. It is a combination of SyntracX; a flagship product of SyntecX that is the part of the Subscriber Profiling Engine and is capable to fetch the Network Tower location of a handset of the end-user where it is latched at any given point in time, and the LBS ; a Mobile Campaign Manager (MCM) that is a powerful marketing platform optimized to enhance product/service promotion and create the customer call to action that fits the needs of your business.
SyntracX LBS
SyntracX LBS aims to provide Enterprise customers and government organizations the ability to send/receive the SMS to/from the handsets of end-users who are located in a particular area (geographical locations) and based on user profiles. It is a combination of SyntracX; a flagship product of SyntecX that is the part of the Subscriber Profiling Engine and is capable to fetch the Network Tower location of a handset of the end-user where it is latched at any given point in time, and the LBS; a Mobile Campaign Manager (MCM) that is a powerful marketing platform optimized to enhance product/service promotion and create the customer call to action that fits the needs of your business.
Efficient Advertising
The competition in the advertising business is becoming increasingly intense. If we fail to find the Marketing methods suitable for our products, the high investment often brings low returns. Therefore, it is crucial to raise the efficiency of advertising. SMS marketing has better engagement rates than other channels, including email and social media. On average, it takes a person less than two minutes to respond to a text, compared with nearly two hours for email, according to Campaign Monitor. So, location and target audiences’ profile-based SMS is the best choice to reach the masses without limitations of the type of handset, presence of mobile app(s), or availability of the internet. Above all, it is cost-effective.
Avoid spamming and remain focused
It can be tempting to take advantage of text message marketing and the direct line to your audience. But spamming your customers can be counterproductive. Therefore, the profile-based and location-based targeted messaging on live numbers only, with their prior consent, makes SyntracX LBS the unique and the only solution that can achieve the highest conversion rate of 10 to 15%.
Efficient Advertising
The competition in the advertising business is becoming increasingly intense. If we fail to find the Marketing methods suitable for our products, the high investment often brings low returns. Therefore, it is crucial to raise the efficiency of advertising. SMS marketing has better engagement rates than other channels, including email and social media. On average, it takes a person less than two minutes to respond to a text, compared with nearly two hours for email, according to Campaign Monitor. So, location and target audiences’ profile-based SMS is the best choice to reach the masses without limitations of the type of handset, presence of mobile app(s), or availability of the internet. Above all, it is cost-effective.
Avoid spamming and remain focused
It can be tempting to take advantage of text message marketing and the direct line to your audience. But spamming your customers can be counterproductive. Therefore, the profile-based and location-based targeted messaging on live numbers only, with their prior consent, makes SyntracX LBS the unique and the only solution that can achieve the highest conversion rate of 10 to 15%.
How Do You Benefit?
Simple & User-friendly
Easy to get insights on customers’
Good for businesses of all sizes and agencies
High Open Rates, Instantaneous, Simple & Direct, and Personal
Direct and simple way to reach customers at their exact geographic location
Promote sales, send offers and have contests and polls without creating an app.
Instant 2-way Communication
Cost-Effective (as the target is very narrow)
Get Mobile marketing tools and track campaign effectiveness.
Increase revenues by closely interacting with consumers based on location
Highest Conversion Rate (about 10-15% Vs 0.1% in case of Bulk SMS)
100% Surety of Active and Live numbers with Delivery Report (Not a single SMS is wasted)
How Do You Benefit?
Simple & User-friendly
Easy to get insights on customers’
Good for businesses of all sizes and agencies
High Open Rates, Instantaneous, Simple & Direct, and Personal
Direct and simple way to reach customers at their exact geographic location
Promote sales, send offers and have contests and polls without creating an app.
Instant 2-way Communication
Cost-Effective (as the target is very narrow)
Get Mobile marketing tools and track campaign effectiveness.
Increase revenues by closely interacting with consumers based on location
Highest Conversion Rate (about 10-15% Vs 0.1% in case of Bulk SMS)
100% Surety of Active and Live numbers with Delivery Report (Not a single SMS is wasted)
Key Components
Subscriber Profiling Engine (SyntracX)
The Subscriber Profiling Engine analyses interactions, behavior, and demographic data from the subscriber network, to identify the best targets for effective and personalized marketing campaigns to prevent churn, market products, and acquire new customers. Its key component is SyntracX.
SyntracX is capable to fetch the Network Tower location of a handset of the end-user where it is latched at any given point in time.
Mobile Campaign Manager (LBS)
LBS has the following components:
Campaign Creator
The campaign creator allows its users to create, manage, edit and delete campaigns through a simple and friendly web interface.
Broadcast Scheduler
The broadcast scheduler is an automated subsystem responsible for communicating with the SMSC at fixed intervals. The scheduler distributes the available capacity at its large accounts (LAs) with the SMSC among all campaigns; based on their individual preferences and configurations.
Administration
With its intuitive administrative interface, LBS provides capabilities and functionalities that help manage the complete platform effectively and efficiently.
SMS Gateway
It sends and receives SMS text messages to and from a handset over the global telecommunications network. The SMS Gateway translates the message sent and makes it compatible for delivery over the network to be able to reach the recipient.
Key Components
Subscriber Profiling Engine (SyntracX)
The Subscriber Profiling Engine analyses interactions, behavior, and demographic data from the subscriber network, to identify the best targets for effective and personalized marketing campaigns to prevent churn, market products, and acquire new customers. Its key component is SyntracX.
SyntracX is capable to fetch the Network Tower location of a handset of the end-user where it is latched at any given point in time.
Mobile Campaign Manager (Blazon)
Blazon has the following components:
Campaign Creator
The campaign creator allows its users to create, manage, edit and delete campaigns through a simple and friendly web interface.
Broadcast Scheduler
The broadcast scheduler is an automated subsystem responsible for communicating with the SMSC at fixed intervals. The scheduler distributes the available capacity at its large accounts (LAs) with the SMSC among all campaigns; based on their individual preferences and configurations.
Administration
With its intuitive administrative interface, Blazon provides capabilities and functionalities that help manage the complete platform effectively and efficiently.
SMS Gateway
It sends and receives SMS text messages to and from a handset over the global telecommunications network. The SMS Gateway translates the message sent and makes it compatible for delivery over the network to be able to reach the recipient.
Important Modules
Merchant Portal
Target audience base selection
Campaign reporting dashboard
Merchant subscription and quota management
For campaign creation, scheduling and execution
Management Portal
Management Reporting
For campaign & masks approvals
Important Modules
Merchant Portal
Target audience base selection
Campaign reporting dashboard
Merchant subscription and quota management
For campaign creation, scheduling and execution
Management Portal
Management Reporting
For campaign & masks approvals
Important Features
Customized Masking
Best for SMEs and Government Organizations
Reporting: SMS Attempts & Delivery Reporting (DLR)
Geo Location Targets: Marking on Map with Radius or Dimensions
Language: Urdu, English, Pashto, Persian, Roman English/Urdu, etc.
Target Audience: Nationwide Active Mobile Numbers or Some Phonebook
Engage the public and spread awareness of your deals/products /announcements/alerts.
Delivery Report (DLR) Supported
Handset independent – no settings or apps required
Without extra cost – No need for GPRS / GPS / Internet
Campaigning based on Real-Time Location & Profile of Users
Role-based Access for Campaign Creation, Approval, Execution Rights, etc.
Scheduler: Can specify dates, days and timing, and frequency for the campaign execution
Important Features
Customized Masking
Best for SMEs and Government Organizations
Reporting: SMS Attempts & Delivery Reporting (DLR)
Geo Location Targets: Marking on Map with Radius or Dimensions
Language: Urdu, English, Pashto, Persian, Roman English/Urdu, etc.
Target Audience: Nationwide Active Mobile Numbers or Some Phonebook
Engage the public and spread awareness of your deals/products /announcements/alerts.
Delivery Report (DLR) Supported
Handset independent – no settings or apps required
Without extra cost – No need for GPRS / GPS / Internet
Campaigning based on Real-Time Location & Profile of Users
Role-based Access for Campaign Creation, Approval, Execution Rights, etc.
Scheduler: Can specify dates, days and timing, and frequency for the campaign execution
Audience Profile Dimensions
Age Group
2G/3G/4G Users
Weekday Traveler
Location (up to cell site level)
Phone Type: Smartphone/Feature Phone/Android/iPhone etc.
ARPU Group
Social Media User
Gender: Male/Female
Connection Type: Postpaid/Prepaid
Ownership Type: Personal/Company
Audience Profile Dimensions
Age Group
2G/3G/4G Users
Weekday Traveler
Location (up to cell site level)
Phone Type: Smartphone/Feature Phone/Android/iPhone etc.
ARPU Group
Social Media User
Gender: Male/Female
Connection Type: Postpaid/Prepaid
Ownership Type: Personal/Company
Platform Features
Use Cases
Govt/Urgent and Time Specific Affairs
Idle Careem/Uber
Event-based Advertisement
Exhibitions and Conventions
Advertisements in Exams Centers
Emergency handling, Blood Arranging
Education
Schools
Colleges
Academies
Universities
Health
Labs
Clinics
Hospitals
Tourism
Tourist Destination & Resorts Ads
Festivals & Camps Ads to Posh Areas
Info dispensing to the People on Move
Politics & Elections
Surveys, Feedback, and Polls
Constituency based Advertisement
Retail Businesses
Bakers
Petrol Pumps
Furniture Shops
Auto Workshops
Shoe & Dress Shops
Property Dealers
Housing Societies
Hotels & Restaurants
Departmental Stores
Dairy Products Sellers
Entertainment & Recreation
Electrical and Electronics Appliance
Use Cases
Govt/Urgent and Time Specific Affairs
Idle Careem/Uber
Event-based Advertisement
Exhibitions and Conventions
Advertisements in Exams Centers
Emergency handling, Blood Arranging
Education
Schools
Colleges
Academies
Universities
Health
Labs
Clinics
Hospitals
Tourism
Tourist Destination & Resorts Ads
Festivals & Camps Ads to Posh Areas
Info dispensing to the People on Move
Politics & Elections
Surveys, Feedback, and Polls
Constituency based Advertisement
Retail Businesses
Bakers
Petrol Pumps
Furniture Shops
Auto Workshops
Shoe & Dress Shops
Property Dealers
Housing Societies
Hotels & Restaurants
Departmental Stores
Dairy Products Sellers
Entertainment & Recreation
Electrical and Electronics Appliance